Prime Day Motion Game
Amazon
Prime Day Motion Game
A motion-tracking game built for a physical Prime Day installation. Players used their own movement to steer branded vehicles and collect rewards — cementing brand recall through play.
The Challenge
For the Prime Day Sale, Amazon wanted an on-ground activation that would stop people in their tracks and leave a memorable, physical impression of the brand.
Our Approach
We designed an immersive motion-tracking game for a physical installation, where players use their own body movement to control the brand's vehicles and collect rewards.
- Full-body motion tracking — no controllers
- Players steer branded vehicles to collect rewards
- Built for a live, physical installation
The Build
A robust offline setup pairing a motion-tracking sensor with a custom 3D endless-runner — engineered to run reliably in a public, high-footfall environment.
The Outcome
Players physically played their way through the brand experience, which solidified their memory of the brand far more strongly than a passive ad could.
Inside the Experience
Players didn't watch the brand — they physically played their way through it.