Cheer for Team India
Aditya Birla Capital
Cheer for Team India
The official “Cheer for Team India” Olympics campaign — a voice-powered web experience where the louder fans cheered, the closer Team India got, with a shot at winning tickets to Paris.
The Challenge
As an official sponsor of Team India at the Olympics, Aditya Birla Capital wanted a campaign that let fans across the country actively participate in the cheer — not just watch from the sidelines.
Our Approach
We built a voice-powered web experience around a simple, irresistible idea: the louder you cheer, the further Team India travels — with a chance to win a trip to Paris.
- “20 decibels = 10 meters” voice-driven mechanic
- Shareable, mobile-first web experience
- A real reward: tickets to Paris
The Build
A responsive campaign site with live microphone input, real-time feedback and a rewards flow — engineered to handle a national audience cheering at once.
The Outcome
The campaign engaged 1 Million+ users, turning passive Olympic fandom into an active, measurable brand moment for Aditya Birla Capital.
Inside the Experience
The louder you cheer, the faster we get there — a nation's fandom, turned into one interactive moment.