Girl Rising
Vodafone Foundation
Girl Rising
A match-3 game based on the Girl Rising movie IP, telling the real-life stories of four girls from India, Nepal, Afghanistan and Peru and their fight to get educated.
The Challenge
Vodafone Foundation wanted to take the powerful message of the Girl Rising movie — the fight for girls' education — and reach a mass audience in a way that was engaging rather than didactic.
Our Approach
We wrapped real, emotional storytelling inside a familiar, endlessly playable match-3 game, so players absorb the stories of four girls while they play.
- Four real-life stories from India, Nepal, Afghanistan and Peru
- Narrative woven through a classic match-3 loop
- Accessible, mass-market mobile design
The Build
A polished match-3 title with hand-crafted 2D art, level progression and story beats, tuned for retention and built for the Play Store at scale.
The Outcome
The game crossed 100,000+ downloads on the Play Store — putting real stories of educational struggle in front of a huge, engaged audience.
Inside the Experience
Play with purpose — turning four real stories into a game that reached over 100,000 players.