Reels vs Runs
Bajaj Finserv
Reels vs Runs
A celebrity cricket showdown that let fans pick a side, play along and back their favourite star — turning Bajaj Finserv's IPL-season push into something people actively played with.
The Challenge
Financial products rarely inspire excitement, and IPL season is one of the noisiest advertising windows of the year. Bajaj Finserv needed to cut through the clutter and win attention from a young, cricket-obsessed, digital-first audience.
Our Approach
We turned the campaign into a game built around two stars fans already love — Suresh Raina and Rakul Preet — and let audiences take sides in a head-to-head cricket face-off.
- Two playable celebrity avatars going head-to-head
- Fans choose a side, play, and support their favourite
- Brand-native art direction tuned for IPL energy
The Build
A lightweight, share-friendly cricket game with custom 3D celebrity characters, an easy-to-learn core loop and reward hooks — engineered to load fast and play instantly across web and mobile.
The Outcome
Instead of watching another ad, fans played with the brand during the biggest cricketing moment of the year — swapping passive impressions for active, shareable play time and a real emotional connection.
Inside the Experience
This is more than marketing — it's building a digital fanbase.