Tata Tiago EV Launch
Tata Motors
Tata Tiago EV Launch
An AR face-filter game launched during IPL for the Tata Tiago EV — players moved their head to collect and dodge, turning a car launch into a shareable, social-first moment.
The Challenge
Tata Motors was launching the Tiago EV during IPL — a crowded, high-stakes window — and wanted a launch moment that felt modern, playful and inherently shareable.
Our Approach
We built an AR face-filter game where players tilt and move their head to collect rewards and dodge obstacles, meeting audiences right inside the platforms they already use.
- Head-motion controlled AR gameplay
- Delivered on Web AR and Snapchat
- Designed for social sharing during IPL
The Build
A lightweight AR experience engineered for Web AR and Snapchat's Lens platform — instantly accessible, no app install required, and tuned for fast, fun sessions.
The Outcome
The Tiago EV launch became an interactive, social-first AR moment — letting fans play with the product launch rather than simply see it.
Inside the Experience
A car launch you could play with — delivered straight into Web AR and Snapchat during IPL.